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Israel's controversial foreign minister Avigdor Lieberman decided to improve Israel's tarnished reputation in the world using an extensive public relations campaign. About 23 million SEK (the Swedish currency) has been allocated in a propaganda offensive against European countries that the Israeli government is expected to have considerable influence on international opinion: Britain, Germany, France, Italy, Spain, Holland, Denmark, Norway, Czech Republic and Sweden. (Funnily enough, all countries except the Czech Republic, are part of the coalition in the Freedom Flotilla 2!)
Lieberman has ordered Israel's embassies in Europe to solicit bids from selected PR agencies in order "to win the battle for public opinion. "
Several Swedish PR agencies refuse to answer the question; if they're willing to take the commission from the Israeli government. A representative of the PR firm West Anderson said that they would not take the commission because "Israel is occupying Palestinian land, in violation of international law and multiple UN resolutions".
Ship to Gaza's proposals on how Israel can win the sympathy is much cheaper and better than Lieberman:
End the blockade of Gaza and End the piracy!!